Unilever & EA gives away 20 Million mobile games to promote Pot Noodles

Campaigns: Thurs 16th July 2009

Unilever ties up with EA Mobile and give customers free access to Space Invaders and Arkanoid and many more arcade games.

20 million Pot Noodles will be fitted with promotional codes under the lids. Users can submit up to three codes either via SMS or through the potnoodle.com site, and receive a free game for their mobile

Cheryl Calverley, Pot Noodle's marketing manager comments on the sales promotion: "This is the first time Unilever have branched out into the mobile gaming world in one of the companies largest on pack promotions. This extensive promotion with EA Games gives the Pot Noodle fans that quick fix of classic gaming, just as satisfying as tucking into a tasty Pot Noodle."

If it all runs smoothly then this promotion will undoubtedly introduce a few new mobile game playing Pot Noodles fans!

Article Links
Read the story in full on the Mobile Marketing Magazine's website.

Visit the Pot Noodle website.