Information, research and opinion about mobile marketing, mobile, technologies, handsets and operator news and opinions. http://www.txt4ever.com/news/ Following their tie-in with mobile advertising network, Blyk, the UK operator Orange has launched a new platform called Orange Shots. http://www.txt4ever.com/news/orange-shots-270110.php Mobile app revenues will be worth in excess of $29 billion by 2013, and of that a quarter will be from mobille advertising http://www.txt4ever.com/news/app-revenues-190110.php The cheque is being faced out and mobile payments seems to be the logical alternative http://www.txt4ever.com/news/mobile-payments-replace-cheque-171209.php UK artist Little Boots launch interactive iPhone app and becomes the first artist to create an 'interactive' single using mobile marketing. http://www.txt4ever.com/news/Little-Boots-Reactive-Remixer-app-171209.php Research from Experian Hitwise has looked at online product searches in the week ending 5th December. http://www.txt4ever.com/news/iphone-christmas-present-171209.php Google is using QR (quick recognition) to promote its Local Business service. The company have printed the barcodes on window stickers and are currently distributing these to the most searched for 100,000 local businesses. http://www.txt4ever.com/news/Google-uses-QR-codes-111209.php Visual search will change the use of the Internet entirely. Google says: no need to type your search any more. Just take a picture. http://www.txt4ever.com/news/Google-Goggles-visual-search-091209 An important list to study for any mobile marketer in the year when Apple's app store has offered over 100,000 apps and generated over 2b downloads. http://www.txt4ever.com/news/Apple-best-selling-apps-2009.php Miami New Times reports how a woman has taken Burger King to court after receiving what she calls 'cryptic' SMS messages. http://www.txt4ever.com/news/Burger-King-sued-over-spam-sms-091209.php Krispy Kreme launches Bluetooth marketing campaign with help from Blismobile and media planner AdConnection. http://www.txt4ever.com/news/Krispy-Kreme-Bluetooth-marketing-091209.php New figures published by Yahoo UK show that mobile searches are different to PC-based searches. http://www.txt4ever.com/news/top-ten-searches-041209.php A new alarm has been developed which wakes you up earlier if the weather is unexpectedly poor. http://www.txt4ever.com/news/iphone-smartalarm-0312091.php A new alarm has been developed which wakes you up earlier if the weather is unexpectedly poor. http://www.txt4ever.com/news/iphone-smartalarm-0312091.php The UK operator aims to offer their customers personalised marketing based on their preferences. http://www.txt4ever.com/news/o2more-031209.php Shortened, or compressed URLs (such as those created with TinyURL) are becoming a key factor in driving mobile click-through rates, which have, according to a recent report by Novarra, risen by 1,068 per cent this year alone. http://www.txt4ever.com/news/short-URL-and-mobile-marketing-261109.php As you may have read in the news this week: RBS / NatWest have launched an iPhone app. This is the first mobile app to be produced by a major bank. The app is simple and does not offer any boundary-breaking functionalities. However, it appears generally useful. http://www.txt4ever.com/news/NatWest-launch-iPhone-banking-2611091.php The UK Royal Navy and the Armed Forces are regular users of mobile marketing. In the past they have used Bluetooth marketing and developed SMS campaigns as part of their recruitment strategy. http://www.txt4ever.com/news/navy-iphone-recruitment-2611092.php Mark Brill comments on the recent T-mobile data scandal - Full story in the Mobile Marketing Magazine. http://www.txt4ever.com/news/data-scandal-comment-2611093.php Worth watching the YouTube ad! http://www.txt4ever.com/news/blackberry-vs-apple-1811093.php