Mobile Marketing News
Smaato mobile advertising award: winners 2009
industry: Fri 16th October 2009
The global Smaato mobile advertising award was held yesterday in San Francisco. The Waze iphone app were amongst the winners. read more »
NME Rock Photos To Your iPhone
Apps: Fri 16th October 2009
Rock shots by NME photographers are being made available to mobile users via new iPhone app. read more »
Bing's Tellme voice recognition search app
Apps: Thurs 08th October 2009
A new app that let's you search Bing.com by speaking into your phone as oppose to typing the query. read more »
7digital give BlackBerry users access to 7m MP3s
Apps: Thurs 08th October 2009
London's 7digital mp3 store has developed a BlackBerry app - a mobile store of over 7m songs from the site's catalogue. read more »
'Make Your Own' Ralph Lauren app
Apps: Thurs 08th October 2009
Ralph Lauren's 'Make Your Own' is one of the cooler designer iphone apps and it is breathing fresh air into the iconic clothing brand. read more »
New MMA Mobile Advertising Guidelines
Industry: Thurs 01st October 2009
The latest version of the Mobile Marketing Association's (MMA) Global Mobile Advertising Guidelines was released this week. The update follows ongoing innovation in the industry, which have brought about new advertising methods as well as new specifications. read more »
Toronto University campus iUofT iphone app
Apps: Thurs 01st October 2009
Toronto University has just launched a splendid iphone application. It's the start of the academic year and new students are likely to be lost around the huge place, which is Canada's largest university - the app simply help students to find their way around campus. read more »
Buy Starbucks coffees via iphone app
apps: Friday 25th September 2009
Seattle-based Starbucks is dwelling in to the world of mobile marketing. The company has just launched an iPhone app, which allows customers to pay for coffees by scanning their iPhone. read more »
Busy mums are prime target for mobile marketing
Research: Friday 25th September 2009
Research company Scarborough reveals how mums are a highly important target group for mobile marketers. The report, which was written on the back of research carried out in the US, claims that working mothers are 42 percent more likely to download content on to their mobiles. read more »
MINI Road Assist App
Campaigns: Friday 25th September 2009
Mini owners are being urged to use the new MINI Road Assist App, should they be in need of roadside assistance.read more »
Scirocco - a good reason for yet another Wolkwagen Mobile challenge
Campaigns: Friday 18th September 2009
The first app was the 'VW Polo Challenge', now Volkswagen have, with the help of Fish Laps, introduced the Scirocco racing game app. read more »
Mobile marketing: Companies are satisfied with high profitability and customer retention.
Research: Friday 18th September 2009
Market-research company Aberdeen Group says top companies are more satisfied with their mobile marketing activities than traditional media marketing. read more »
Now you can order pizza on the mobile
Campaigns: Friday 18th September 2009
Domino's, the pizza company, who have been at the forefront of mobile marketing with services such as mobile coupons, mobile web ads, and sms marketing campaigns, have just optimised their mobile website for smartphone users. read more »
Guinness Pub Finder iphone app
Campaigns: Thurs 17th September 2009
The latest app invention: a pub-finder produced by the beer company Guinness. The app allow thirsty iphone users to find a nearby pup via GPS search. This is called the 'Locate a Pint' feature. read more »
Party island Ibiza go mad for Bluetooth!
Campaigns: Fri 10th September 2009
The world's largest Bluetooth network, placed on the party Island Ibiza, has reached 24,710 unique mobile phones since it was set up in May. read more »
McDonald's uses SMS votes in the Flavor Battle
Campaigns: Thurs 10th September 2009
On the 7th of September, Fast-food restaurant McDonald's launched the 'Flavor Battle' - a US national DJ/burger competition. read more »
Guinness sponsor Metro 2D barcodes
Campaigns: Thurs 10th September 2009
Metro - the free newspaper available at most transport locations - has launched a 2D barcodes project in Canada sponsored by Guinness. read more »
txt4ever CEO comments in the Sunday Times on RAF Campaign
Campaigns: Fri 4th September 2009
The RAF has recently trailed Bluetooth, proximity marketing in Scotalnd. Aimed at Scottish jobseekers, the RAF placed Bluetooth units in a number of jobcentres in Glasgow, Aberdeen and Edinburgh.read more »
Schiesser Underwear Bluetooth Billboards
Mobile Campaigns: Thurs 3rd September 2009
Here's an interesting example of a Bluetooth billboard campaign.read more »
Saffronart introduces Mobile auction app
Mobile apps: Fri 4th September 2009
Indian fine art auctioneer Saffronars are, according to Reuters, adding this year's autumn auction to a mobile application. read more »
Tiffany & Co. embraces smartphone marketing
Mobile Campaigns: Fri 4th September 2009
Luxury jewellery brand Tiffany & Co. are using mobile marketing to drive awareness of new stores opening in California.read more »
Facebook's 65 million mobile users!
Mobile News: Thurs 3rd September 2009
There are now 250 million monthly users worldwide who log in everyday and in August alone - 65 million used Facebook from their mobile. read more »
O2 Block It service to stop bullying
Operators: Thurs 3rd September 2009
A new service let's O2 Ireland customers block unwanted SMS and MMS messages.read more »
Download Blockbuster movies on your Motorola
Mobile apps: Weds 19th August 2009
Motorola has launched a new movie downloads service together with high street movie rental shop Blockbuster. read more »
5.2% CTR for Goodyear SMS advertising
Campaigns: Weds 19th August 2009
Results for the tire manufacturer's Polish mobile marketing campaign, Time For Winter Tires has been revealed. read more »
White paper predicting Mobile Advertising by year 2020
Research: Thurs 18th August 2009
Acision and OgilvyOne has joint forces and published the Mobile Advertising - 2020 Vision Whitepaper. The paper is aimed at marketers, operators and in general those delivering mobile marketing. read more »
70% smartphones by 2012
Research: Thurs 18th August 2009
The demand for Smartphones, like the Blackberry and iphone, is increasing - even if the market for handset is overall saturated. read more »
NHS to step up on SMS patient alerts
Mobile Campaign: Thurs 13th August 2009
NHS tackles the million pound business of missed appointments, or Did Not Attends (DNAs), by increasing the usage of SMS appointment reminders. read more »
Predictive SMS make children "impulsive"
Research: Thurs 13th August 2009
Mobile Marketing News reports how a new study shows how children are developing behavioural habits through predictive SMS. read more »
Danish tourists pay for goat's corn using SMS
Mobile Campaign: Thurs 6th August 2009
On a recent trip to the Danish amusement park Sommerland Sjælland, I came across a funny way to use SMS premium payments read more »
Political SMS : Blocked during Iran elections
Politics: Thurs 6th August 2009
SMS and MMS were suspended in Iran during the June presidential election. On the 12th of June SMS got blocked and Iranians could not send SMS for an entire 19 days. read more »
Charity Shortcodes VAT free (finally)
Campaigns: Thurs 30th July 2009
The problem of VAT on SMS donations appears to have been solved with the announcement by all of the mobile operators of a new VAT free range. read more »
Net-a-porter offers mobile fashion clothes shopping
Apps: Thurs 23th July 2009
Uk's online luxury fashion retailer Net-a-porter has launched an iphone app version of its store. Net-a-porter has a current audience of 1.8 million, and hopes to expand into the lucrative mobile audience. With the new Net-App, customers will be able to shop for clothes, handbags and shoes on the go.read more »
Spinvox questioned about voice to SMS conversion ethics
Privacy: Thurs 23th July 2009
BBC today reports on their investigation and recent allegations against Voice technology company Spinvox. Spinvox is a UK company that offers a service, which converts voice messages into SMS messages.
Get free mobile credits when you buy Fanta, Dr Pepper and Sprite drinks
Campaigns: Thurs 16th July 2009
Coca-Cola goes ahead with on-pack mobile credit give-away promotion in the UK. Bottle and cans of Fanta, Dr Pepper and Sprite drinks now carry "Every Pack Gets 50p" promotional codes, which will allow users to redeem a top up of 50p free mobile credit with every purchase - up to eight times. read more »
Unilever & EA gives away 20 Million mobile games to promote Pot Noodles
Campaigns: Thurs 16th July 2009
Unilever ties up with EA Mobile and give customers free access to Space Invaders and Arkanoid and many more arcade games. read more »
Get ready to MoBank - The next generation mobile banking
Apps: Thurs 7th July 2009
MoBank, a new mobile banking service - the the brainchild of former First Direct and Egg bankers Steve Townsend and Dominic Keen - has been revealed. read more »
Ocado: now you can shop for groceries on your mobile!
Apps: Thurs 7th July 2009
Tesco's online rival Ocado has launched a brilliant new Iphone app: a mobile supermarket with a range of over 18,000 products.read more »
Mark Brill on Engagement through mobile marketing
Mobile marketing London: Thurs 2nd July 2009
Listen to Bright Talk's web cast by txt4ever's CEO Mark Brill. read more »
iPhone and iPod touch user demographics revealed
Research: Thurs 18th June 2009
ComScore research compares US iphone and iPod touch users. Demographics; age and income are listed as the main difference between the two devices. read more »
SMS alert triggers if server room over-heat
Research: Thurs 18th June 2009
Sensormetrix has announced a SMS alert system for server rooms used to prevent over heating in server rooms, and the risk of a system crash. read more »
Privacy storm as directory 118 800 releases 15 million mobile numbers
Research: Thurs 11th June 2009
Directory 118800, is launching a new service selling personal mobile numbers for £1. Users can from the 18th of June request any numbers from www.118800.co.uk, as long as they know the person's name and address details. read more »
Informa Mobile Messaging Awards - Shortlist Announced
Research: Thurs 11th June 2009
Twenty campaigns have been short listed for the 6th annual Informa Mobile Messaging Awards taking place the 23rd of June 2009 in London. read more »
SMS charity donations worth £100m per year in 2013
Research: Thurs 4th June 2009
Research published in the Charity Magazine estimates that text message donations will account for £100 million annually in five years time.read more »
Lancashire voters reminded by Bluetooth
Campaign: Thurs 4th June 2009
Darwen town council is getting smarter; 4 Bluetooth hotspots are today placed within the borough - each will transmit a video to those by-passers with Bluetooth switched on - reminding them to vote. read more »
Informa Mobile Messaging Awards - Shortlist Announced
Research: Thurs 11th June 2009
Twenty campaigns have been short listed for the 6th annual Informa Mobile Messaging Awards taking place the 23rd of June 2009 in London. read more »
SMS charity donations worth £100m per year in 2013
Research: Thurs 4th June 2009
Research published in the Charity Magazine estimates that text message donations will account for £100 million annually in five years time.read more »
Mobile payments in the UK
Opinion: Thurs 28th May 2009
46% of Americans are ready to shop on their mobile - how about the UK? We take a quick look at the payment options available. read more »
IAB research: What we spend on Mobile Advertising
Research: Thurs 21st May 2009
The UK's first mobile advertising expenditure study shows how mobile advertising has exceeded all expectations with a 99.2% increase in adspend growth year-on-year. read more »
Mobile spam study by txt4ever.com
Research: Thurs 14th May 2009
Txt4ever.com has launched a survey looking at mobile users experience with SMS spam. read more »
Eurovision SMS vote
Campaigns: Thurs 14th May 2009
100 million European viewers will be able to vote by SMS on Saturday when the 2009 Eurovision Song Contest is taking place. read more »
Fitness First's SMS recruitment drive
Campaigns: Thurs 14th May 2009
Fitness First is launching a new acquisition campaign, and potential gym members will soon be approached by SMS. read more »
Paris Tourist Map - now with QR Codes
Campaigns: Thurs 7th May 2009
Paris tourist maps, distributed at airports, hotels and tourist offices, now include QR Codes. read more »
The Home Office develops java app to fight knife crime
Campaigns: Thurs 7th May 2009
The Home Office is making clever use of mobile phones in their battle against increasing knife crime. read more »
Singapore Airlines' new mobile check-in
Campaigns: Thurs 23rd April 2009
In a bid to improve customer services, the airline is now offering customers a convenient and hassle-free mobile check-in. read more »
20 percent of mobile users receive SMS Spam
Research: Thurs 23rd April 2009
Slowly but surely: mobile spam is on the rise. European mobile operators says that 20 percent of mobile users are now affected by SMS spam. read more »
Bluetooth trial increases traffic to T-mobile shops
Campaigns: Thurs 26th March 2009
Six T-mobile outlets are currently trialling Bluetooth, and the stores are successfully generating more traffic. read more »
25,000 SMS responses to GlaxoSmithKline TV ad
Campaigns: Weds 25th March 2009
GlaxoSmithKline reports incredible success with the Breathe Right sales promotion campaign which combined TV and mobile media. read more »
Nokia invests £75 million in mobile payments service
Technology: Tues 24th March 2009
Nokia has invested £75 million in a mobile payment service developed by Obopa and thereby secures access to the promising mobile banking market. read more »
DMA social media report shows 42% of advertisers do not understand social media
Research: Fri 20th March 2009
A social media marketing published by the Direct Marketing Association (DMA) shows a division in social media advertising. read more »
Mobile coupons boost in recession an increase of 30% by 2010.
Research: Thurs 19th March 2009
Customers concern about the economy is contributing to an upturn of coupons in general and mobile couponing in particular. read more »
Walkers SMS Vote Reaches Over One Million Entries
Campaigns: Fri 13th March 2009
With the promise of a £50,000 price and a 1% cut of all future sales, Walkers latest mobile marketing campaign has been hugely successful. read more »
PayPal Focus on Mobile (again)
Industry News: Thurs 12th March 2009
PayPal's previous attempt at the mobile payment market was in 2006/7, where the lack of clarity in the offering left both merchants and customers confused. It looks as though the company is rethinking it's approach. read more »
Bluetooth Marketing Best Practice Guidelines Published
Mobile Marketing: Weds 11th March 2009
The Direct Marketing Association has published the first best practice guidelines for Bluetooth marketing in the UK. read more »
Walkers SMS Vote Reaches Over One Million Entries
Campaigns: Fri 13th March 2009
With the promise of a £50,000 price and a 1% cut of all future sales, Walkers latest mobile marketing campaign has been hugely successful. read more »
PayPal Focus on Mobile (again)
Industry News: Thurs 12th March 2009
PayPal's previous attempt at the mobile payment market was in 2006/7, where the lack of clarity in the offering left both merchants and customers confused. It looks as though the company is rethinking it's approach. read more »
Bluetooth Marketing Best Practice Guidelines Published
Mobile Marketing: Weds 11th March 2009
The Direct Marketing Association has published the first best practice guidelines for Bluetooth marketing in the UK. read more »
New Rates for International SMS Announced
Company Press Release: Tues 10th March 2009
txt4ever, the online SMS system have secured new routes to enable customers to message worldwide at much lower costs. read more »
New Research Shows High Response to US SMS Advertising
Research: Thurs 5th March 2009
Mobile phone advertising is increasing and the young (18 to 24 year olds) are most likely to respond to the ads. read more »
Guardian to launch optimised mobile internet site
Technology: Weds 4th March 2009
Guardian is responding to mobile media growth and increased mobile traffic. A revamped version of M.guardian.co.uk will launch in April 2009.read more »
The Mobile Wallet. Fiction or Reality?
Research: Tues 3rd March 2009
Informa Telecoms predicts that the mobile wallet will account for US$860 billion in transactions worldwide by 2013. A twelve-fold increase in current levels read more »
Mobile Network Operators See SMS as the Driver for Growth
Research: Fri 28th February 2009
A new survey conducted for Airwide Solutions shows that mobile operators regard SMS as the driving force behind future advanced services. read more »
iphone apps Fail to Interest Users
Research: Thurs 27th February 2009
Whilst mobile apps were the big news at MWC, it seems that a vast majority of iphone applications are used once and discarded. read more »
GSMA Publishes a Mobile Media Metrics programme
Research: Fri 20th February 2009
The lack of transparency and consistency in mobile marketing has led GSMA to publish their own programme of Mobile Media Metrics. read more »
Mobile World Congress point to new opportunities mobile marketing
Technology: Thurs 19th February 2009
The big word at MWC was 'Smartphones' with many manufacturers playing 'follow the leader'. The leading being Apple's iphone. New models and new partnerships were announced mostly in the area of touch screen, multi function phones. read more »
Sender Paid Data Tried in the UK
Operator and Aggregators: Monday 16th February 2009
mBlox, the UK aggregator has announced a trial scheme with which the sender pays for data, or download charges. read more »
MMS Increase Shows the Way for Mobile Marketing
Research: Fri 13th February 2009
The Mobile Data Association (MDA) has just released it's figures for the final quarter of 2008, which show an increase of peer to peer MMS of 23% on 2007. read more »
Mobile Apps are the New Black
Comment: Fri 13th February 2009
It looks like mobile applications are the way forward, not just for revenues, but also for mobile advertisers. read more »
Sun gears up it's Mobile Ambitions ...
Mobile Technology: Thurs 12th February 2009
Whilst smartphones may be the leading battle ground for many developers, Sun aims it's JavaFX at the feature-phone market. read more »
Where others lead, Microsoft follows...
Mobile Technology: Weds 11th February 2009
With the success of iPhone's App Store, Microsoft is getting ready to launch it's own application market place for Window's Mobile smartphones. read more »
MMA Outlines the Opportunities for Mobile Banking
Research: Saturday 7rd February 2009
The Mobile Marketing Association has published a document titled Mobile Banking Overview, which gives an analysis of the opportunities for mobile marketing in the financial sector. read more »
Google Latitude Creates Controversy
Mobile Technology: Friday 6th February 2009
The announcement this week by Google of its new location service, which allows users to publish their location to friends, has been met with concern, particularly in the UK. read more »
The iphone Nano is on it's way
Mobile Technology: Thursday 5th February 2009
It's been a rumour for a while. In fact the Daily Mail predicted that the iphone Nano - the name expected by most people - would be in the shops for Christmas 2008. However, it now looks like Apple's new iphone will be available by summer 2009. read more »
Bunking off School and We'll Text your Mum!
Campaigns: Thursday 5rd February 2009
On average 50,000 pupils in the UK fail to attend school on a daily basis.
Whilst the principle of SMS to prevent truancy has been available for some years, it is only now that it's benefits are being realised on a practical level. read more »
