Mobile Spam Study Reveals Users Attitudes to Mobile Marketing
Mobile Spam Study Reveals Users Attitudes to Mobile Marketing
Research: Thurs 12th November 2009
txt4ever in association with the DMA has released a study into mobile users attitudes to spam. It shows that trust and control are important for brands marketing to mobile users. Clearly identifying themselves, along with the timing and frequency of messages, were all important factors to the survey respondents.
Some key figures form the study where:
- 69% of people have received spam messages
- 55% of people are happy to receive offers from trusted brands
- 68% of people did not know who was sending them messages
Click here to download the Mobile Spam Study
This is some of the coverage so far:
- www.marketingweek.co.uk/trust-and-control-are-key-to-mobile-marketing
- www.nma.co.uk/trust-vital-to-mobile-marketing-says-dma
- www.mobiadnews.com
- www.themarketingblog.co.uk
- www.utalkmarketing.com
- www.thedrum.co.uk/news/2009/11/11/11913-dma-launches-report-into-mobile-marketing
