iphone is the coolest - says Cool Brand 2009/10

Research: Fri 16th October 2009

The coolest brand right now is the iPhone, according to Cool Brands 2009/10. The gadget is apparently way cooler than fashion brand Vivienne Westwood, which still maintains a respectable position at number 18. The results from the annual award, which looks at over 10,000 brands in the UK, is available at Cool Brands

The iPhone brand might win out here simply because its so popular. You might think that the more popular a brand gets, the less cool it will be, but this is not really a problem for the iPhone. iPhones are not really identical - everyone has their personal collections of apps - which perhaps function to project users individuality.

As Mark Brill states in his blog The future of mobile and mobile marketing "Phones are also about identity. They are as much (if not more) of a statement about ourselves than the clothes we wear or the car we drive"

So does this mean that people do not buy phones purely because of functionality? It probably does. The point is that the iPhone looks beautiful and the others don't. And because people probably don't use much more than around 10% of a phone's capability, technology isn't such a bit deal any longer.

We have simply arrived at a time when everyone wants to be seen with an iPhone and all the other brands wants to get onboard the iphone mobile marketing craze to at least be associated with it.

Article Links
Cool Brands