Guinness Pub Finder iphone app

Campaigns: Thurs 17th September 2009

The latest app invention: a pub-finder produced by the beer company Guinness. The app allow thirsty iphone users to find a nearby pup via GPS search.

The pup-finder feature is called 'Locate a Pint'. The app also includes a few tips on how to make and poor the ultimate Guinness pint. On the serious side, it reminds users to drink responsibly - users are asked to be over 17 years old before using the it. However, there's nothing to stop younger audiences getting their hand's on the app. The app also features links to the DrinkiQ site.

The iphone app is just one out of number of Guinness's mobile marketing initiatives, and part of the company's 250 years anniversary celebrations. The app is made available for the US market, and costs $1.99.

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