25,000 SMS responses to GlaxoSmithKline TV ad

Campaigns: Weds 25th March 2009

GlaxoSmithKline reports incredible success with the Breathe Right sales promotion campaign which combined TV and mobile media.

In fact GlaxoSmithKline underestimated the potential of mobile marketing and ran out of free samples two weeks into the campaign. Lee Beale, Brand Manager of Breathe Right says: "We were overwhelmed by the scale of response to this campaign. It proves the power of mobile in connecting with our customers, and provides valuable customer data capture for ongoing marketing activity with these customers".

The month-long TV ad was aired (no pun intended) on Channel 4, ITV and Sky and asked audiences to 'text BREATHE to 62233 to receive a free samples'.

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Read the full report in Zdnet News