Now you can order pizza on the mobile

Domino's, the pizza company, who have been at the forefront of mobile marketing with services such as mobile coupons, mobile web ads, and sms marketing campaigns, have just optimised their mobile website for smartphone users.

The website now allow to order a pizza on the go. The service is available for Apple iPhone, the Palm Pre or Google Android users and has apparently resulted in a 'surge of revenue'.

The site displays the chain's entire menu and record previous order history in order to make it fast and easy to buy the favourite pizza. Once customers have ordered, they will be able to follow the order on the mobile website via the Domino's Pizza Tracker feature.

The company uses traditional media advertising in addition to mobile marketing, but there's is no doubt that mobile medium is increasingly growing in importance. Perhaps also why Domino's success has been 'replicated' by other chains such as Pizza Hut, Domino's, Papa John's!