Krispy Kreme Bluetooth campaign
Bluetooth marketing: Weds 9th December 2009
Krispy Kreme launches Bluetooth marketing campaign with help from Blismobile and media planner AdConnection.
The doughnut company has placed electronic billboards across a number of railway stations, which prompt by passers to "turn on Bluetooth now and receive your FREE voucher".
The offer allows participants to redeem a generous 12 free doughnuts as part of the Festive Double Dozen Deal simply by showing the mobile voucher in Krispy Kreme stores.
The campaign is supported by print advertising across papers such as the Evening Standard and the Metro.
A simple and straightforward campaign, which will probably generate a successful result.
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