Mobile Marketing News

Contributors: Mark Brill, Dave Leigh, Malene Apple.

This section is regularly updated news section which covers mobile marketing, mobile, technologies, handsets and operator news and opinions. If you have any news, from marketing campaigns to new appcations or comments, please click to submit them here. For more information see our news guidelines.

Orange Shots: mobile advertising platform

Mobile Advertising: Weds 27th January 2009

Following their tie-in with mobile advertising network, Blyk, the UK operator Orange has launched a new platform called Orange Shots. read more »

25% of Mobile App revenues will come from advertising

Mobile Advertising: Tuesday 19th January 2009

A study released by Garner this week predicts that mobile app revenues will be worth in excess of $29 billion by 2013, and of that a quarter will be from mobille advertising. read more »

Mobile payments to replace the cheque

Mobile payments: Thursday 17th December 2009

The cheque is being faced out and mobile payments seems to be the logical alternative. read more »

The Little Boots Reactive Remixer

Apps: Thursday 17th December 2009

UK artist Little Boots launch interactive iPhone app and becomes the first artist to create an 'interactive' single using mobile marketing. read more »

iPhone tops the Christmas wish-list

Apps: Thursday 17th December 2009

Research from Experian Hitwise has looked at online product searches in the week ending 5th December. read more »

Google's QR code promotion

Industry: Friday 11th December 2009

Google is using QR (quick recognition) to promote its Local Business service. The company have printed the barcodes on window stickers and are currently distributing these to the most searched for 100,000 local businesses. read more »

Google Goggles - pioneering visual search on mobile phones

Industry: Weds 9th December 2009

Visual search will change the use of the Internet entirely. Google says: "no need to type your search any more. Just take a picture." read more »

The Best selling iPhone apps 2009

Industry: Weds 9th December 2009

An important list to study for any mobile marketer in the year when Apple's app store has offered over 100,000 apps and generated over 2b downloads. read more »

Women sues Burger King for $5m over spam SMS

Industry: Weds 9th December 2009

Miami New Times reports how a woman has taken Burger King to court after receiving what she calls 'cryptic' SMS messages. read more »

Krispy Kreme Bluetooth campaign

Bluetooth marketing: Weds 9th December 2009

Krispy Kreme launches Bluetooth marketing campaign with help from Blismobile and media planner AdConnection. read more »

Smart Alarm: weather-based iphone app

Mobile Apps: Thurs 12th December 2009

A new alarm has been developed which wakes you up earlier if the weather is unexpectedly poor. read more »

O2 More offers targetted mobile advertising

Mobile Marketing: Thurs 3rd December 2009

UK phone operator, O2 has launched a mobile advertising channel called O2 More. The aim is to take mobile marketing beyond simple banner advertising, but offer their customers personalised marketing based on their preferences. read more »

The short URL effect: mobile click-through-rates go through the roof

Research: Thurs 26th November 2009

Shortened, or compressed URLs (such as those created with TinyURL) are becoming a key factor in driving mobile click-through rates, which have, according to a recent report by Novarra, risen by 1,068 per cent this year alone. read more »

NatWest launch iPhone banking

Apps: Thurs 26th November 2009

As you may have read in the news this week: RBS / NatWest have launched an iPhone app. This is the first mobile app to be produced by a major bank. The app is simple and does not offer any boundary-breaking functionalities. However, it appears generally useful. With the Natwest iPhone app you can: read more »

UK Royal Navy iPhone recruitment

Apps: Thurs 26th November 2009

The UK Royal Navy and the Armed Forces are regular users of mobile marketing. In the past they have used Bluetooth marketing and developed SMS campaigns as part of their recruitment strategy. read more »

Mark Brill calls for improved enforcement to prevent illegal use of mobile users' data

Industry: Thurs 26th November 2009

Earlier this week, the Mobile Marketing Magazine, asked Mark Brill, CEO of txt4ever, to comment on the recent T-mobile data scandal. read more »

Blackberry VS iPhone

Campaigns: Thurs 18th November 2009

Worth watching the YouTube ad! read more »

Arriva: Use mobile to Pay for bus ticket

Apps: Thurs 18th November 2009

Bus company Arriva has just launched a m-ticket app, which allow users to pay via mobile phones. This is certainly very useful and something I have been longing for when fumbling for coins at the bus stop! read more »

MMA mobile marketing award winners 2009

Industry: Thurs 18th November 2009

The award organiser Mobile Marketing Association (MMA) announced the 2009 winners at the Mobile Marketing Forum in LA this week.read more »

T-Mobile customer data: 1000s records sold

Industry: Thurs 18th November 2009

You may have come across this week's main story - T-mobile employee has sold customers' personal record to rival company.read more »

Mobile Spam Study Reveals Users Attitudes to Mobile Marketing

Apps: Thurs 12th November 2009

txt4ever in association with the DMA has released a study into mobile users attitudes to spam. read more »

Orange Wednesday as an iPhone app!

Apps: Thurs 12th November 2009

Orange launches Orange Wednesday iphone app - as they introduce the much in-demand handset to the Orange network. read more »

Australian court fines millions in penalty for SMS spam

Industry: Thurs 12th November 2009

The Australian authority is tackling unsolicited spam messages with substantial penalties imposed under the Spam Act 2003. read more »

SMS charity donations: O2 cuts charges

Industry: Thurs 12th November 2009

O2 will reduce SMS charity charges to 10% of donated revenues from November. In effect charities will benefit from an extra estimated 10p for every donated pound. read more »

iphone Sales Figures 2009

Industry Trends: Weds 11th November 2009

With the latest sales figures announced last week, it would seem that Apple's iphone is unstoppable ... read more »

iPhone app guide

Opinion: Monday 9th November 2009

A guide to the best branded iphone apps and how to create them. read more »

Customize NIKE sneakers with new iPhone app

Apps: Thursday 5th November 2009

Calling all sneaker fans! NIKEiD introduces new brand experience via iphone app.read more »

$6 billion in mobile coupons redemption by 2014

Industry: Thursday 5th November 2009

Juniper Research has just published a new report estimating that globally mobile coupons redemption will grow to a staggering $6 billion by 2014. read more »

Customer Engagement through Mobile Marketing

mobile marketing: Thurs 29th October 2009

Mark Brill, txt4ever's CEO presents a webinar about customer engagement in mobile marketing. It includes some exciting case studies from Orange, Marks and Spencer and DirctGov. read more »

US Government's mobile public reporting app

apps: Thurs 22nd October 2009

This is very exciting: the new CitySourced US app handles nationwide report management. The public can use the app to conveniently report hassles via their mobile. read more »