Mobile Advertising Agency - London.

Formation provides a complete mobile marketing solution. We combine mobile strategy development and consultancy services, with advanced technology to deliver suberb campaigns.

Article: The Business Case for Mobile Marketing

Why mobile marketing?

We understand mobile. With over seven years experience in delivering mobile campaigns in many different sectors, we bring both expertise in strategy and delivery across the board for mobile marketing.

Not everyone is convinced yet. Mobile doesn't have the standards of measurement or collateral that other marketing channels do. However, our experience and case studies can demonstrate how mobile marketing is an effective, high ROI channel.

Research, Strategy and Consultancy

From the very start, we give our clients clear guidance on implementing mobile strategy backed up with case studies and research. Want to create an iphone app? Before committing any money to it, we look at how the development will fit with the brand strategy, the phone usage demographic of the brand's customers, the creative concept and how to promote the app. It's not just apps. We take the same comprehensive approach to every channel: SMS, MMS, Mobile Web or Bluetooth.

Delivering Mobile Marketing Campaigns

Strategy development is one thing, but to make a campaign successful ensures that it is properly delivered to mobile users, measured and refined. We bring the right combination of tools and service to do this. It's not just a case of sending the campaigns, but also monitoring them to ensure successful delivery to mobile users. It also means providing proper measurement and reporting that back to our clients promptly and in a format that can be used for further analysis.

Permissions, Regulations and Best Practice

Whilst mobile has the opportunity to generate large responses to campaigns, it also has the narrowest permission spectrum of any media. Getting it wrong can be damaging for a brand. Our understanding and experience in mobile helps ensure that campaigns are successful, engaging and permission-based.

We are an industry leader. We work closely with the Direct Marketing Assosiation (DMA).

All the tools you need:

  • iphone and mobile app development
  • Subscription List Management
  • Shortcodes and Keywords
  • Automated Responses
  • Multi-Media File Sending
  • Mobile Site Development
  • Website Integration
  • Digital Vouchers/Mobile Ticketing
  • QR Codes
  • Location Based Services (LBS)
  • Mobile Social Media
  • Mobile Augmented Reality
  • Bluetooth Marketing

To find out more, and to see our current case studies, please contact us by email, or call us on 020 7490 8779

Written By: Paul Norman (First Tutors)