Mark Brill: Mobile and Social Media Strategist, Innovation Consultant and Lecturer in Future Media

Twitter: @marktxt4ever
Blog: The Future of Mobile

Mark Brill founded Formation, a digital agency in 1992, which has been delivering mobile marketing campaigns since 1993, and is the parent company of the messaging platform, txt4ever. He is currently Lead Partner at innovation consultancy, Brand Emotivity and Senior Lecturer in Future Media at BCU.

Through Formation, Mark has developed a number of services for mobile, mobile CRM and business applications and continues to work on projects for a range of clients from government, corporate and business sector. He is continuing to deliver innvoation and ideation in the challenge thorugh global consultancy, Brand Emotivity.

Chair of DMA's Mobile Marketing Council

Mark has been sitting on the Direct Marketing Association's Mobile Marketing Council and as chair since March 2009. Using hands on experience Mark assists the council in promoting mobile as a marketing channel, working with brands, agencies, regulators and operators, and to develop best practice guidelines for marketers. He is also a trustee of the DM Foundation, and Category Chair of the 2012 DMA Awards.

Direct Marketing Assosiation (DMA)

Strategy, Consultancy and Conference Speaking

Mark has gained a reputation as an insightful and down to earth strategist, working with brands and agencies to development implement mobile media. With nearly 18 years experience in digital marketing, Mark brings an enormous breadth of experience covering every aspect of the sector. He is an enthusiastic speaker at industry conferences and events, as well as having an excellent track record of lecturing on mobile marketing for the Institute of Direct Marketing, the Internet Advertising Bureau and universities in Birmingham and Manchester. See here for more details on conference speaking and events.

What They Say

"The University had the pleasure of working with Mark on consultation on developing Mobile Marketing campaigns to Birmingham's creative industries. The feedback from the companies involved in the consultancy has been exceptional and continues to flourish. He is one of the most constructive consultants I have met and he brings both the breadth of his knowledge and a great range of contacts to his work."
Alexa Torlo, Birmingham City University

"Mark delivers the IDM Mobile Marketing course and is an experienced and engaging presenter; it is a pleasure working with him as he lives up to his name!"
Joanna King, Institute of Direct Marketing

Recent speaking events include:

  • Ad:Tech: Mobile Boot Camp
  • Ad:Tech: Emerging and Future Mobile
  • Social Media Week, London: Mobile, Social and Fashion
  • Figaro Digital: Emerging and Future Mobile
  • MCCA: Building the Perfect Mobile App
  • IAB: Introduction to Mobile Marketing & Advanced Mobile Marketing
  • IPA: Future Trends in Mobile
  • Birmingham City University: One day mobile marketing seminar
  • IAB: Mobile Hot Topics
  • Direct Marketing Association: Making Mobile Marketing Work
  • Direct Marketing Association: Mobile and Social Media
  • Direct Marketing Association: The Impact of Cookies Regulations on Mobile
  • AIME: Putting Mobile and the Heart of Marketing
  • Own-It & Create KX: The Mobile Goldmine? Monetizing mobile content
  • AIME: Mobile Advertising and the Rise of Mobile Social Networking
  • Institute of Direct Marketing: 1 day Introduction to Mobile Marketing
  • Brighttalk Webinar: Engagement Marketing through Mobile
  • Brighttalk Webinar: Analytics and Measurement in Mobile
  • DMA Digital Creativity Seminar: The Creative Challenge in Mobile Marketing

Mark has also written a number of articles on mobile for marketing magazines such as Sales Promotion and My Customer, Mobile Marketing Magazine and runs the blog The Future of Mobile Marketing.

Written By: Paul Norman (First Tutors)